About John
Business Ready For Sale — Mentor, Coach & Former Business Broker
I believe a business that’s “ready for sale” is well worth keeping.
Build your business as if you’re going to keep it forever — but could sell it tomorrow.
Why I do what I do
I owned a leadership and management training business for 10 years before I sold it and became a business broker. I know exactly what you’re going through, because I’ve sat in your chair.
Seven years in, I merged with another owner. The plan was simple: three years together, then exit with equity. When the three years were up, we tried to sell it ourselves.
Six months of trying. An emotional roller coaster — and not a pleasant one. We couldn’t sell it.
So we brought in a professional broker. His verdict? We’d priced it too low. We relisted at 25% more, followed his process to the letter, and sold the business for the full asking price.
That experience is the whole reason I do this work. I don’t want other owners finding out the hard way — after months of stress — that they were sitting on more value than they realised, and had no process to actually capture it.
Now I help business owners get ready for sale
Registered Business Broker for 12 years, specialising in small and medium businesses across almost every sector.
A business owner myself for 10 years — I’ve made the mistakes I now help you avoid.
Now a mentor, coach and facilitator, working with Perth business owners since 1994.
I sold many types and sizes of business as a broker. Now I use that experience to help you get ready long before you ever need to list — so when the day comes, it’s on your terms, not a buyer’s.
What clients have said
A few years before I wanted to sell my business, I attended John’s “Prepare Your Business Ready For Sale” course, then worked with him as my coach for 18 months. I achieved a very satisfying result.
— Nolan Penning, former owner, Magnum Flavours & IngredientsI’ve been part of John’s business owner group for more than 8 years. The unbiased peer advice has been invaluable, and my business has improved every single year because of it. I recommend the group unreservedly.
— Gary Maynard, owner, Medichill
What’s done is done. Whether you’re planning to sell next year or in ten, the work starts now — and I’ve been on every side of that table to help you get it right.