A business that's ready for sale is well worth keeping

Increase the value of your business. Then sell it — or keep it.

Most owners find out what their business is worth the day they try to sell it. Too late. Find out now, fix what drags the price down, and sell when YOU decide — with or without a broker.

Business owner shaking hands with a buyer on his factory floor

What is your business really worth?

Most owners guess. Guessing is expensive. A ready-for-sale assessment tells you exactly where you stand — and what to fix first.

01

Know where you stand

A clear, honest read on value and saleability today. No fluff. Just the numbers and the gaps.

02

Push the value up

Fix what scares buyers off. Get the best possible price — and a business buyers actually want.

03

Sell when YOU want

Build a business you're happy to keep forever — but could sell any time. That's real freedom.

Work with me if…

You own the business. You want options. And you're done leaving money on the table.

I act as a triage before you start the business sale process. Know what to expect and BE READY!

  • You're thinking about selling — now, or in the next 1 to 5 years.
  • You want a valuable, saleable asset — one you could sell any time or keep forever.
  • You're starting or buying a business and want to begin with the end in mind.

Every day you work IN the business and not ON it, you're cutting its value — and your way out.

The free assessment answers the questions every owner asks:

  • What's my business worth?
  • What attracts buyers?
  • What mistakes kill a sale?
  • Who will buy it?
  • Use a broker or sell it myself?
  • Sell the company or the assets?
John Denton - how to sell a business

Been there

I tried to sell my own business. It didn't sell.

So I learned the process. Fixed what was wrong. Added 25% to the price — and sold it quickly and easily. Then I spent 12 years as a broker selling businesses of every shape and size. Now I help owners get it right before they go to market.

+25%added to my own sale price
12 yrsselling businesses as a broker
1997mentoring and coaching owners since

Build it as if you're going to keep it forever but could sell it tomorrow.

3 simple steps. Then results.

Clarity leads to power. Know where you are, where you want to get to — then take action.

1

No-obligation chat

Tell me where you are and what's keeping you up at night. We'll work out the next move together.

2

Assessment and Plan

A ready-for-sale assessment and an action plan to increase value and saleability.

3

Take ACTION

Work the plan with me, keeping you accountable and motivated. Pick the pace that suits you:

Owners who did the work

Read more stories

When the time came to list I was fully prepared and achieved a very satisfying result… My advice to business owners, call John today.

Nolan PenningFormer Owner, Magnum Flavours & Ingredients

I was looking to sell my drive thru coffee business and had no idea where to begin… His support allowed me to make a quick and profitable sale.

Patrick DrewFormer Owner, Drive Thru Coffee Business

I put this plan into action and now our business runs itself with just a little input from myself and my wife. I feel a lot less stressed and am mostly retired now.

Michael McElhinneyOwner, Anna Chandler Design

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MY MISSION

Build it as if you're going to keep it forever but could sell it tomorrow.

Aspiring owner or seasoned operator — the principles are the same. Let's get your business working for you.

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