Who IS Your Target Market?

Target what a customer wants and get what you want!
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John Denton

1 thought on “Who IS Your Target Market?”

  1. Alan Nelson

    I was talking to my guy who laid our new driveway in concrete. A really good operator who just so happens to be really busy. Busy in today’s market? I asked why and how?

    First of all I noticed on his invoice a space on the bottom that asked me to identify how we knew of him…google, word of mouth etc

    Then he told me that he does all his advertising on Gumtree…he has bought 10 phones from office works and advertises under different names on Gumtree…he gets over 10 calls per day…he then selects only clients that he wants to work with ( the ones that are likely to pay ). As he only receives calls and does not make calls the phones are minimal cost. As a result of his great customer service and the fact that he measures his where he gets his business over 30% of his business is repeat customers.

    Why did we use him. He dealt with the council. He left the job tidy. He turned up when he said he would. He was/is organised

    Give a customer what they want and you will get what you want.

    Just proves even in today’s market if you provide exemplary customer service and do what you say you are going to do you will be busy and not whingeing like all the others out there.
    Alan Nelson

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