Give a customer what they want and you will get what you want!
I was reflecting a few weeks ago with some business owners on how Uber has changed the way we strategies our businesses. All too often we hear from businesses what they want to give us, as opposed to what we want. They focus on the features and benefits of what they provide, rather than what we want.
Uber gives us information on when the transport will be here, a clean car, a driver that knows the directions or can use a sat nav, and we just get out at the other end without having to go through the ritual of credit cards and cash etc. Why are we surprised that the existing taxi industry is dying and the Uber industry is growing exponentially.
Wouldn’t it be nice if we looked at our businesses in a different way and give the customer what they want?
Using this approach I pitched to a client with the focus on what they wanted on what I believed they wanted. It was a completely different approach and a phenomenal outcome was achieved.
Let us all reflect on the same: Target what a customer wants, give them what they want and you get what you want.
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